Don't leave without your Passport!
Success in international business isn't
just about products, service, terms and delivery
schedules. Success is also people, traditions
and relationships, the same factors that can make
all the difference in the success of a non-business
traveler's trip.
Passport Series
Although business operations have become
highly internationalized, national traditions,
attitudes and beliefs remain diverse.
Passport to the World books are comprehensive
guides to culture, etiquette and communication
styles. Engagingly written by people who know
the countries firsthand, Passports pinpoint cultural
and economic trends and explain them within a
historical context. Whether discussing nations
that are in the process of rapid change (Israel,
Vietnam, Hong Kong, Germany) or countries in which
ancient traditions remain the most steadfast (India,
China, Mexico, Philippines), Passports are an
excellent pocket-sized resource.
Avoid cultural faux pas
Passport to the World books will help you avoid
cultural mistakes, learn about a country's values
and beliefs, and develop a negotiating style appropriate
to the setting. Passports are designed to be of
interest to businesspeople, nonbusiness travelers,
educators, students, trade missions, embassies,
multi-cultural international corporations and
chambers of commerceˇXin short, to anyone interacting
with a culture other than their own. Each book
is custom illustrated and follows a consistent
series format.
Series editor Barbara Szerlip is a two-time
National Endowment for the Arts Writing Fellow.
She has written and/or edited for National Geographic
(book division), Rand McNally, Vista/USA (Exxon
Travel Club), Sunset Publications, Elle Magazine,
the (original) San Francisco Examiner and the
San Francisco Chronicle. |
