A Short Course in Int'l Business Culture
Building Your International Business through Cultural Awareness Charles Mitchell
Softcover
184 Pages
7" x 10" ISBN 1-885073-54-2
US $19.95
Understanding cultural differences and building relationships are critical in today’s global marketplace. This book describes how
to develop cultural awareness and avoid cultural faux pas.
Cultural faux pas are just as likely to destroy a business opportunity as a second-rate product,
excessive prices or poor service..
A Short Course in International Business Culture contains chapters on:
Understanding cultural differences
Basic cultural types
Etiquette and protocol
Non-verbal communication
Cultural issues for businesswomen
Gift giving
Humor across cultures
Cross-cultural meetings
Negotiating across cultures
Corporate culture vs. national culture
The cross-cultural team
Glossary and bibliography
Charles Mitchell was a news reporter for the Rand Daily Mail in Johannesburg and served
as the South African-based correspondent for UPI. He then became the Moscow bureau chief for UPI. He’s currently the Publication
Director for the Conference Board, a New York business research organization specializing in global economic forecasting and management
issues. He is also the author of Passports Russia and South Africa.
